OUR FAMILY

The three New Yorkers behind Chloe's Soft Serve Fruit CoTM are health-conscious individuals, each with a busy, demanding lifestyle. They have had a lot of fun developing Soft Serve Fruit. Chloe's Soft Serve Fruit CoTM (originally Simply Peeled) brand has been a labor of love, time and imagination, as the team set out to create a delicious and innovative product, and a comfortable and original store. They are extremely proud that together they have created a new way to eat fruit, and a captivating setting in which it can be enjoyed.

Chloe Epstein
Living healthy has always been a priority for Chloe. She is a workout addict and persistent calorie counter. As a mother of 3, Chloe was constantly searching for foods that pleased her children's palates while providing them with essential nutrients. She finally found the perfect solution in co-creating Chloe's Soft Serve Fruit Co. Blending her experiences as a mother, and an active New Yorker, Chloe sought to develop a brand that would indulge parents and kids both in aesthetics and taste. Her kids now beg her for Soft Serve Fruit and are constantly making suggestions for new varieties! Prior to starting SSFC, Chloe was an Assistant NYC District Attorney and Stribling real estate broker.

Michael Sloan
Michael is serial entrepreneur and since 2002 was the CFO and partner of Columbus Nova, (a private equity firm with a fixed income and private equity portfolio.) Prior to Columbus Nova, Mr. Sloan co-founded eLink Communications and served as its President and Chief Financial Officer where he was instrumental in creating and running a company with over $100 million in equity and debt financing from leading venture firms, with over 250 employees, with offices in 12 cities in 3 countries. Ultimately, eLink Communications was sold to Eureka, which was sold to Information Highway Communications, with continued profitability, and was recently sold to Broadview Networks. Mr. Sloan has twice been a finalist for the Ernst & Young Entrepreneur of the Year Award. He received a B.A. in Economics from Cornell University in 1996.

Jason Epstein
Jason, Chloe’s husband, is a senior partner of Columbus Nova (a private investment firm where he co-manages its private equity and fixed income investments). Like Michael, Jason is a serial entrepreneur with a variety of interests. In 2010 Jason acquired Harmonix Music the makers of Rockband and Dance Central and is its acting Chairman. Before joining CN, Jason (with Michael)
founded eLink Communications, a provider of broadband, networking and application services. While at eLink Jason was twice named a finalist for the Ernst & Young Entrepreneur of the Year Award. He received a B.A. in History from Tufts University in 1996.

OUR TEAM 

Daniel Karsevar, President
Prior to joining Chloe's Soft Serve Fruit Co, Daniel was the managing partner of Karsevar Restaurant Consulting, which has served Le Meridien Hotels, among other clients. His restaurant management credentials include BLT Restaurants and Starwood Hotels & Resorts Worldwide division of Corporate Restaurant Development. Daniel’s training as an executive chef also ensures that health and taste won’t be mutually exclusive at Chloe’s Soft Serve Fruit Co. ™